DUSTING-OFF A TRADITIONAL WINE CATEGORY TO CONTEMPORIZE AN ESTEEMED BRAND ~ Developed positioning platform and messages across integrated communication channels to differentiate the release of new products and develop a contemporary position for the U.S. market without surrendering the brand’s traditional values of quality and heritage.
“IT USED TO TAKE DECADES TO ACHIEVE THIS LEVEL OF INSTANT GRATIFICATION”
PRIZED BY COLLECTORS, PRAISED BY CRITICS. TAYLOR FLADGATE
THE PERFECT PORTO
DUSTING-OFF A TRADITIONAL WINE CATEGORY TO CONTEMPORIZE AN ESTEEMED BRAND ~ Developed positioning platform and messages across integrated communication channels to differentiate the release of new products and develop a contemporary position for the U.S. market without surrendering the brand’s traditional values of quality and heritage.
“IT USED TO TAKE DECADES TO ACHIEVE THIS LEVEL OF INSTANT GRATIFICATION”
PRIZED BY COLLECTORS, PRAISED BY CRITICS. TAYLOR FLADGATE
THE PERFECT PORTO
Posted 1 year ago