WORK PLAY LIFE
Extending a main stream jeans brand with a new work-wear product line designed for the European market ~ we developed the brand positioning, provided design direction for mens and womens product lines, created branding, labeling, packaging, merchandising, sales and marketing programs.
Created, produced and managed product launches across digital, broadcast tv, radio, events, pos, print, outdoor and promotions.
WORK PLAY LIFE
Extending a main stream jeans brand with a new work-wear product line designed for the European market ~ we developed the brand positioning, provided design direction for mens and womens product lines, created branding, labeling, packaging, merchandising, sales and marketing programs.
Created, produced and managed product launches across digital, broadcast tv, radio, events, pos, print, outdoor and promotions.
Posted 1 year ago
