ALL FOR THE LOVE OF WINE
The challenge was elevating an established company’s profile from “faceless wine distributor” to “fellow wine lover” creating overall value and loyalty in their role seen as the people behind an impressive portfolio of some of the world’s most elegant wines.
Working with the CEO, CMO, PR Director, Brand Directors and Wine Makers we strategically targeted trade and consumers with an integrated on-going communication campaign and events program designed to connect the company and unify its brands through wonderfully unique experiences presented with Wine Spectator, notable chefs and various charities.
ALL FOR THE LOVE OF WINE
The challenge was elevating an established company’s profile from “faceless wine distributor” to “fellow wine lover” creating overall value and loyalty in their role seen as the people behind an impressive portfolio of some of the world’s most elegant wines.
Working with the CEO, CMO, PR Director, Brand Directors and Wine Makers we strategically targeted trade and consumers with an integrated on-going communication campaign and events program designed to connect the company and unify its brands through wonderfully unique experiences presented with Wine Spectator, notable chefs and various charities.
Posted 1 year ago
