TRANSLATING THE STONG ON-PREMISE APPEAL OF A CALIFORNIA WINE INTO OFF PREMISE SALES

Digital, direct mail, sales support and merchandising created to remind both retailers and consumers that a favorite wine found at the top of restaurant wine lists should also be enjoyed at home.

WORK PLAY LIFE

Extending a main stream jeans brand with a new work-wear product line designed for the European market ~ we developed the brand positioning, provided design direction for mens and womens product lines, created branding, labeling, packaging, merchandising, sales and marketing programs.

Created, produced and managed product launches across digital, broadcast tv, radio, events, pos, print, outdoor and promotions.

FRENCH LEGACY THRIVING IN CALIFORNIA

Taking an elegant, well-rated and reviewed California bubbly that is dominated by its French counterparts and communicate its credentials.

ELLE Decor’s Dining By Design gala event for Taittinger and DIFFA  ~ one of the event programs for the Kobrand campaign ALL FOR THE LOVE OF WINE 

YOUR VERY OWN WINE EXPERT

A voice and online venue created for female wine consumers — we identified business opportunities and revenue opportunities for a female targeted website. Then developed branding, revenue streams, content, technology, and marketing for the launch and on-going operation and support for the site and events.

JUST A THOUGHT

One of dozens of images created in the integrated digital, advertising and merchandising campaign for Joop!

“SANITY IS THE PLAYGROUND FOR THE UNIMAGINATIVE”

SENSUAL DARK FRUIT FORTIFIED WITH PASSION

A tactical campaign promoting BIN 27 Porto in partnership with alternative occasions. messaging.

Digital and print advertising, retail merchandising and co-promotional programs were developed for trade and consumer promotion.

MANAGING THE SONGWRITER RELATIONSHIP

The challenge is simplifying a complicated business. For BMI we developed a communication strategy and messaging platform, then created and produced an integrated campaign establishing value and understanding of the BMI role targeting both sides of their business relationships using digital, print and events.

INSIGHT BEGINS WITH KNOWLEDGE

Another b2b assignment where it was all about simplifying a complicated business. For Video Monitoring Services of America we worked in partner with their business strategy consultant.

Developed a communication strategy and messaging platform: shifting the companies focus from (analog) “information gathering” to (digital) services with deeper value — “knowledge” and analysis. Re-branding them as VMS.

We developed and created new user interface for digital delivery, designed identity and all company materials, packaging and signage for offices and events located around the world.

Created marketing campaigns for a branded launch as well as several for new products.

interactive and merchandising program 

ALL FOR THE LOVE OF WINE

The challenge was elevating an established company’s profile from “faceless wine distributor” to “fellow wine lover” creating overall value and loyalty in their role seen as the people behind an impressive portfolio of some of the world’s most elegant wines.

Working with the CEO, CMO, PR Director, Brand Directors and Wine Makers we strategically targeted trade and consumers with an integrated on-going communication campaign and events program designed to connect the company and unify its brands through wonderfully unique experiences presented with Wine Spectator, notable chefs and various charities.

“M” 

Recruited young urban skateboarders to be photographed in new street jeanswear line developed for Europe  

DUSTING-OFF A TRADITIONAL WINE CATEGORY TO CONTEMPORIZE AN ESTEEMED BRAND ~ Developed positioning platform and messages across integrated communication channels to differentiate the release of new products and develop a contemporary position for the U.S. market without surrendering the brand’s traditional values of quality and heritage.

“IT USED TO TAKE DECADES TO ACHIEVE THIS LEVEL OF INSTANT GRATIFICATION”

PRIZED BY COLLECTORS, PRAISED BY CRITICS. TAYLOR FLADGATE

THE PERFECT PORTO